•Governor: ‘I’ll Reciprocate the Honour with More Impacts’
It’s another harvest of honours for the Lagos State helmsman - Mr. Babajide Sanwo-Olu. Veterans in the Brands and Advertising industry named the Governor as Outstanding Political Brand Icon of the Year in recognition of his exceptional leadership ability and managerial excellence he usually brings to bear in turning around challenging crisis to opportunities. It is also in recognition of his administration's efforts to always have emotional connection with the electorates who, from the brand and marketing perspective are the target audience.
Sanwo-Olu received the prestigious prize at the 8th Marketing Stakeholders’ Summit held at the weekend at D’Podium International Event Centre in Ikeja, where industry practitioners across the country gathered to celebrate the Governor.
The event, with the theme: “Rethinking the Blue Ocean Strategy in Uncertain Times”, was organised by Marketing EDGE, a brand-focused magazine.
Members of the State’s Executive Council and those of All Progressives Congress (APC) led by the party’s chairman in Lagos, Hon. Tunde Balogun, joined the Governor to receive the award.
Sanwo-Olu, who is also named Marketing Ambassador, pledged his commitment to the growth of the profession by sustaining the State’s investment in requisite infrastructure that would create a resilient economy and city in which the Brand and Advertising industry would thrive.
The Governor acknowledged the transformation recorded in the industry, which, he said, has been occasioned by injection of funds into the creative sector to support the growth of local advertisers. The outcome, he noted, has ended the period when practitioners needed to fly to Cape Town, Durban and Johannesburg in South Africa before shooting good television commercials for their clients.
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